AI-Powered Design & Ideation – From Idea to Concept

A creative methods course for design and brand professionals who want to use generative AI for ideation, visual exploration, and concept refinement in their projects.
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With Ariane Gebhardt

Video duration

60 minutes

Study Time

2 hours

Skill-Level

Advanced

Role

Designer

What you will learn in this course:

In this course, you’ll learn how to purposefully apply generative AI in the early phases of creative and design processes—for ideation, concept development, and visual exploration. Working with tools like ChatGPT, Midjourney, DALL·E, or FigJam, you’ll transform initial sparks into concrete concept directions, moodboards, communication routes, or visual worlds. Ideal for design professionals, brand developers, and creative strategists who want to use AI as a creative sparring partner—without compromising their own creative voice.

  • How to structure creative thinking with GPTs and generate new perspectives
  • How to move systematically from challenges to ideas, concept sketches, and visual outputs
  • How to explore moods, styles, and visual concepts using Midjourney and similar tools
  • How to develop narratives, sketch personas, and visualize use cases
  • And how to prioritize, document, and compellingly present your concepts with AI support

Chapter in this course: