Analytics for Marketing Campaigns

A hands-on course for marketing and growth teams who want to use AI for more efficient A/B testing, creative variation generation, and data-driven optimization.
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With Florian Langer

Video duration

90 Minuten

Study Time

2 Stunden

Skill-Level

Fortgeschritten

Role

Marketing Manager:in

What you will learn in this course:

In this course, you’ll learn how to make your A/B testing strategies more efficient, creative, and scalable using generative AI—without needing deep statistical or programming expertise. You’ll develop data-driven hypotheses with GPT, generate AI-supported variations in text and visuals, implement tests quickly across platforms, and intelligently analyze the results with the help of AI. Ideal for marketing professionals, growth specialists, and conversion optimizers who want to establish an agile, continuous testing culture and achieve better outcomes faster through automation.

  • The fundamentals of successful A/B testing and where AI delivers real added value
  • How to formulate user-centered hypotheses using large language models
  • How to automatically generate content variations (text, visuals, layouts)
  • How to efficiently plan test setups, sample sizes, and durations with AI
  • How to reflect on test results with GPT and derive actionable next steps


Chapter in this course: