Campaign Intelligence – Developing AI-Powered Briefings

Participants learn how to use generative AI to create intelligent briefing templates for campaigns that are strategically clear, creatively engaging, and usable across teams.
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Mit Johannes Hoffmann

Video duration

60 Minuten

Study Time

1 Stunde

Skill-Level

Starter

Role

Marketing Manager:in

What you will learn in this course:

In this course, you will learn how to use generative AI to develop intelligent, standardized briefings for social, content, paid, and brand campaigns—cross-channel, collaborative, and adaptable. You will work with GPT-based prompts, automatically structure target audiences, tones of voice, and CTAs, and create dynamic templates that can be further developed in collaboration with stakeholders. Ideal for anyone looking to make briefings clearer, faster, and more strategically sound—with direct integration into popular tools like Notion, Airtable, or FigJam.
  • How to develop precise campaign briefings using AI—for all channels and formats
  • How to automatically derive and adapt target audiences, USPs, tone of voice, and CTAs
  • How to design briefing templates to be iterative, collaborative, and compatible with your tools
  • How to use AI to identify strategic weaknesses in a briefing early on
  • And how to integrate the entire process seamlessly into existing workflows

Chapter in this course: