Creative Prompting – Developing Campaign Ideas with AI

A hands-on course for creative minds who want to structure, develop, and collaboratively refine new campaign ideas using AI.
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With Johannes Hoffmann

Video duration

60 Minutes

Study Time

2 hours

Skill-Level

Advanced

Role

Marketing Manager:in

What you will learn in this course:

In this course, you will learn how to systematically use generative AI for the creative development and validation of campaign ideas—from the initial concept to a fully articulated creative direction. You’ll work with GPT-based tools to turn briefings into viable concepts, explore creative variations, and derive content such as claims, hooklines, or storylines. Ideal for creatives, strategists, and content leads who want to explore Big Ideas faster, more deeply, and with greater differentiation.

  • How to transform creative briefings into structured idea frameworks
  • How to craft prompts for purpose, narrative, positioning, and tone of voice
  • How to derive first headlines, claims, and concepts from AI-generated ideas
  • How to compare, evaluate, and iteratively refine variations
  • And how to integrate creative prompting as a collaborative tool within your team

Chapter in this course: