In the course, you will learn how generative AI is revolutionizing the communication landscape. Discover how to strategically use GenAI to optimize customer communication and create an innovative work environment that supports ethical responsibility.
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With Max Möhring
Video duration
120 Minutes
Study Time
2,5 hours
Skill-Level
Advanced
Role
Manager
What you will learn in this course:
This comprehensive course offers in-depth insights into the use of generative AI in customer communication and employee leadership. You will learn how GenAI can be used to increase effectiveness and efficiency in communication and to create a supportive work environment that fosters innovation. The course covers important topics such as internal communication guidelines, overcoming fear of AI among employees, and establishing long-term learning. Additionally, you will learn how to implement change management to develop your team into AI experts and how to integrate ethical guidelines into the use of AI. This course prepares you to take a leading role in integrating GenAI into your business processes, with a focus on developing leadership skills that are essential in the digital age.
Fundamentals of customer communication with GenAI: Understanding how GenAI can improve customer communication.
Leadership and innovation promotion through GenAI: Learn how to create an innovative and ethically responsible work environment.
Internal communication guidelines and AI usage policy: Development of policies for the effective use of AI in internal communication.
Employee leadership and change management with GenAI: Strategies to overcome fear of AI and to promote long-term learning.
Ethics in the application of GenAI: Integration of ethical considerations into the application of generative AI in business processes
