AI-Supported KPI Reporting & Dashboards

A practical course for data-driven marketing teams looking to use AI to automate, annotate, and strategically enhance their reporting.
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With Benedikt Backhaus

Video duration

100 Minutes

Study Time

2 hours

Skill-Level

Expert

Role

Marketing Manager
Project Manager

What you will learn in this course:

In this course, you will learn how to leverage generative AI to make your marketing reporting more efficient, insightful, and easier to understand. You’ll explore how to automatically generate explanatory text elements from dashboards such as Looker, GA4, or Excel, comment on anomalies, and derive data-driven recommendations. Ideal for marketing analysts, performance managers, and data-driven strategists looking to automate routine reports and better embed their insights across teams.

  • How to use GPT to automatically generate commentary and explanations based on KPIs
  • How to contextualize fluctuations, trends, and anomalies
  • How to deliver automated reports via tools like Notion, Slides, or Slack
  • How to incorporate AI-generated recommendations into your decision-making processes
  • And how to improve the quality of AI-generated commentary through feedback loops 

Chapter in this course: