Leadership & Change Management in AI-Driven Marketing

A strategic leadership course for marketing leaders who want to not only implement AI transformation, but also embed it culturally and empower their teams to embrace AI as an opportunity.
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With Max

Video duration

30 Minutes

Study Time

1 hour

Skill-Level

Expert

Role

Marketing Manager:in

What you will learn in this course:

In this course, you will learn how to drive AI transformation in marketing not just on a technical level, but with cultural and strategic responsibility as a leader. You’ll develop structures, formats, and leadership principles to embed AI initiatives within your team, build new competencies, and guide change processes in an inspiring and sustainable way. Ideal for CMOs, team leads, and organizational developers who aim to go beyond tool adoption to foster true learning cultures and team-wide acceptance of AI.

  • How to strategically align AI initiatives with broader team goals
  • How to redefine roles, responsibilities, and required skill sets
  • How to design training and enablement formats for varying levels of AI maturity
  • How to address uncertainty, resistance, and overwhelm with empathy and impact
  • And how to implement ongoing learning, feedback, and progress processes

Chapter in this course: