Marketing Automation 101

A practice-oriented introductory course for marketing professionals and creators who wish to automate initial processes using no-code tools and AI agents and integrate them productively into their daily routines.
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With Tobias Frech

Video duration

50 Minutes

Study Time

1,5 hours

Skill-Level

Advanced

Role

Marketing Manager

What you will learn in this course:

This course offers a hands-on introduction to automating marketing processes using no-code tools such as Make, Zapier, or n8n, and integrating initial AI agents into your daily work routine. You will learn to distinguish between traditional automation, AI agents, and assistants, and develop a fundamental understanding of how to build intelligent, reusable workflows.
Through a concrete use case—such as the automated publishing of social media posts via Airtable and LinkedIn—you will build your own functional automation step by step.
  • What differentiates automation, AI agents, and assistants—and how they can complement each other effectively
  • How no-code tools like Make work (scenarios, triggers, variables, logic)
  • How to integrate structured data sources like Airtable purposefully
  • How to plan, test, and refine your own automations
  • And how to design initial processes in a productive and scalable way using simple setups 

Chapter in this course: