Masterful Writing with GenAI 

A practical course for copywriters and content teams who want to build structured GenAI workflows for social, web, and more—scaling editorial quality without compromising creativity.
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With Stefan von Gagern 

Video duration

30 Minutes

Study Time

1 Hour

Skill-Level

Advanced

Role

Copywriter

What you will learn in this course:

In this course, you’ll learn how to make your entire content creation process more efficient, creative, and consistently high-quality using generative AI—from the initial brainstorming session to final publication. You’ll develop structured workflows, leverage AI-powered tools for both shortform and longform content, enhance text quality with automated editing, and thoughtfully integrate ethical considerations into your daily writing practice. Ideal for copywriters, content leads, and marketing teams looking to enhance and operationalize their editorial work with AI—without losing their creative voice.

  • How to brainstorm topics, conduct research, and build editorial plans with GenAI
  • How to craft compelling shortform content for social media, newsletters, and microcopy
  • How to efficiently develop longform content and landing pages using GPT and related tools
  • How to optimize CTAs, proofread texts with AI, and manage multilingual content creation
  • And how to apply ethical principles thoughtfully in AI-assisted writing processes

Chapter in this course: