Overview of GenAI in Copywriting

A foundational course for copywriters and communication professionals who want to learn how to integrate AI as a creative partner into the writing process responsibly and efficiently.
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With Stefan von Gagern

Video duration

30 minutes

Study Time

1 hour

Skill-Level

Advanced

Role

Copywriter

What you will learn in this course:

In this course, you'll learn about the role of Generative AI in modern copywriting – and how to meaningfully, responsibly, and productively integrate AI as a creative assistant into your daily writing routine. You'll gain a hands-on overview of tools, use cases, and ethical challenges, and discover how to effectively apply AI for text optimization, idea generation, and content variation. Ideal for copywriters, content creators, and communication professionals who want to preserve their creative voice while confidently leveraging the potential of AI.
  • What an "AI Copywriter" is – and how this role differs from traditional writing profiles
  • Which tasks AI can take over in the writing process (and where its limits are)
  • How to analyze, optimize, and iteratively improve existing texts using AI
  • How to effectively use prompting for idea generation and content variation
  • Which legal, stylistic, and ethical issues are relevant in AI copywriting

Chapter in this course: