A strategic, hands-on course for teams looking to develop nuanced personas with AI and derive user-centered, scalable customer journeys from them.
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With Andreas Lechner
Video duration
30 Minutes
Study Time
1 hour
Skill-Level
Starter
Role
Marketing Manager:in
What you will learn in this course:
In this course, you will learn how to develop well-founded personas and model precise customer journeys using generative AI—data-driven, psychologically informed, and practice-oriented. Using GPT-based prompts, you’ll create nuanced audience profiles that include motivations, barriers, and decision-making patterns. Building on these profiles, you’ll define journey stages, touchpoints, and tailored content—with hands-on tools, templates, and visual aids for your team. Ideal for strategists, UX/CX designers, and marketing or product leads who want to operationalize customer centricity through AI.
How to develop psychographic personas with GPT, including triggers, mindsets, and barriers
How to structure customer journeys based on real use cases and content needs
How to identify friction points and derive actionable recommendations for UX, content, and design
How to visually prepare AI insights and integrate them across teams (e.g., using Notion or FigJam)
And how to link personas and journeys with performance data and iterate continuously
