In this course, you will learn how to develop well-founded personas and model precise customer journeys using generative AI—data-driven, psychologically informed, and practice-oriented. Using GPT-based prompts, you’ll create nuanced audience profiles that include motivations, barriers, and decision-making patterns. Building on these profiles, you’ll define journey stages, touchpoints, and tailored content—with hands-on tools, templates, and visual aids for your team. Ideal for strategists, UX/CX designers, and marketing or product leads who want to operationalize customer centricity through AI.