A strategic course for digital marketers and SEO professionals who want to harness generative AI to future-proof visibility, relevance, and personalized content experiences.
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With Stefan von Gagern
Video duration
30 Minutes
Study Time
1 hour
Skill-Level
Advanced
Role
AI Copywriter:in
What you will learn in this course:
In this course, you’ll learn how to strategically integrate generative AI into your digital marketing strategy to sustainably increase visibility, relevance, and conversion. You’ll connect AI with SEO, content marketing, and customer experience to develop data-driven strategies that perform for both humans and search engines. Ideal for marketing strategists, SEO specialists, and digital marketers who want to actively shape the future of digital marketing rather than just observe it.
How to apply GenAI for keyword research, content optimization, and Generative Engine Optimization (GEO)
How to produce scalable, relevant content for various touchpoints using AI
How to personalize customer journeys with data, segments, and AI
How to derive style guides, content formats, and segment-specific strategies
And how to strengthen your role as a future-ready, AI-competent digital marketer
